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About Salt Aura
Why Pet Products?
At Salt Aura, pets are part of the family — and ours inspired this part of the brand. Norman, our gentle 10-year-old Lab mix, and Montu, our 5.5-pound bundle of personality, are the heart behind our pet gear.
With two dogs so different in size and needs, we realized how important it is to create products that work for every dog — big or small. That’s why our pet gear is designed to be versatile, durable, and comfortable, no matter the size or breed.
Everything we make is tested and loved by our own furry family members, so you can trust it’s made with care, just like the rest of our products.
Why "Salt Aura"?
The name Salt Aura is a reflection of our family’s story.
“Salt” represents our Florida roots — where we grew up, built our values, and started this journey. It’s a nod to the natural elements of our home state and the simple, grounding things in life that matter most.
“Aura” was added by the youngest member of our family, who wanted the name to have a special twist. He imagined something that felt calm, clean, and uplifting — the kind of feeling you get when you walk into a space filled with good energy.
Together, Salt Aura is a name that blends where we come from with who we are — a family-owned business built on care, creativity, and connection.
Rooted in Family, Grown with Care
Salt Aura is proud to be a family-owned company, built on values of trust, integrity, and genuine connection. Our roots run deep in Florida, where our story began, and our presence now extends to communities in Michigan and Virginia.
Being a family business means more than just working together — it means treating our customers like family too. Every product we offer is crafted and delivered with personal care, attention to detail, and a commitment to quality that only comes from people who truly stand behind what they do.
We believe that family brings heart to a business. It drives us to go the extra mile, support our local communities, and ensure that every interaction reflects the warmth and authenticity we were raised with. Whether you're shopping with us in Florida, Michigan, or Virginia, you're part of the Salt Aura family — and that means you're always in good hands.